Fitbit Under Google: £84.99 to £219.99, Two Years of Cover, and the Dates Underneath It

Affiliate disclosure: we may earn a commission if you take out a product through links on this page. It costs you nothing extra and does not influence how providers are listed.

Google’s Fitbit range runs from £84.99 for the Fitbit Air or the Inspire 3 to £219.99 for the Sense 2, and every one of them carries a two-year hardware guarantee in the United Kingdom. Prices and documents read on 13 November 2026 on the Google Store and in Google’s own warranty paperwork.

That two-year term is not a marketing line. It sits in a document called the “Google Consumer Hardware Limited Warranty – UK, EEA (except France), and Switzerland”, reference G953-00933-01 REV E, which names the UK in its title, warrants the hardware for “two years from the date of original purchase” and is given by Google LLC. A repaired or replaced unit is then covered for the remainder of the original period or 90 days from delivery, whichever is longer. The Fitbit-branded warranty it replaced gave one year outside the European Economic Area, so the UK buyer of a Fitbit has quietly ended up with the longer deal.

Two things a reader needs before they click. The Fitbit app no longer exists under that name: Google announced on 7 May 2026 that “the Fitbit app is now the Google Health app”, it rolled out to all users from 19 May, and support for Fitbit accounts ended on the same day. A Google Account is now required. And the Charge 6, Versa 4, Sense 2 and Inspire 3 all have a published security-update date of February 2028, which is sooner than the guarantee on a device bought today.

Six trackers, £135 apart

The Google Store listed six Fitbits on 13 November 2026. The Fitbit Air is £84.99, or £28.33 a month over three instalments, and Google describes “up to a week of battery”. The Inspire 3 is the same £84.99 with “up to 10-day battery”, which is the longest in the range. The Charge 6 is £139.99 with “7-day battery life”, an “ECG app for heart rhythm assessment”, Google Maps directions and Google Wallet on the wrist. The newest device, the Fitbit Edge, starts at £159.99 and is quoted at “up to a week” with a 90-minute full charge. The Versa 4 is £179.99 and the Sense 2 £219.99, both at “6+ day battery”.

The naming is worth a glance, because it tells you where this range is going. Four of the six are listed as Google Fitbit — Edge, Air, Charge 6 and Inspire 3 — while the Sense 2 and the Versa 4 are still plain Fitbit. The Sense 2 is the most sensor-heavy of them: an ECG app, irregular heart rhythm notifications, a skin temperature sensor and what Google calls a cEDA sensor for “all-day body-response tracking”. The Versa 4 at £179.99 gets the rhythm notifications but no ECG app, which is a £40 difference doing real work.

One cost that is easy to miss on the Charge 6. Music control is not free: Google states that “YouTube Music controls require a paid YouTube Music Premium subscription”, and that non-premium streaming on the Charge 6 is “currently available only in Canada and the U.S.”. Call, text and app notifications “Requires Google Account and Internet access”. The Daily Readiness Score is “Available with Google Health Premium”.

The clock the guarantee outlives

Google publishes a support page listing every Fitbit ever sold against a date, under the promise that “Google Fitbit devices will receive security updates for at least 2 years after the applicable device is last sold” on Fitbit.com or the Google Store. It is an unusually honest document for a consumer-electronics company, and almost nobody reads it.

Forty models are listed. Eight carry a date still in the future: the Fitbit Edge to October 2028, the Fitbit Air to May 2028, the Ace 3 to September 2027, and the Aria Air, Charge 6, Inspire 3, Sense 2 and Versa 4 all to February 2028. The other 32 have already passed their date. The most recent to lapse is the Luxe in June 2026, five months ago; before that the Inspire 2 in April 2026 and the Charge 5, Versa 3 and Versa 2 in December 2025. The oldest entry on the table is the original Fitbit Charge at July 2018, more than eight years ago. Google adds that “These dates may be extended in the future” for the models still on sale.

Set the table against the warranty and something odd falls out. Buy any of the six devices on sale today and the hardware guarantee runs to about 13 November 2028. The security-update promise on the same device ends in February 2028 on four of them, May 2028 on the Fitbit Air and October 2028 on the Fitbit Edge. On every single one, the guarantee on the metal and glass outlives the promise to patch the software inside it — by nine months on the Sense 2 and the Charge 6, six on the Air and about one on the Edge. A warranty replacement in the summer of 2028 would arrive on a device Google has stopped committing to update.

Three documents, three answers about the UK

The two-year figure is right, but getting to it takes reading three documents that do not agree, and a buyer who starts in the obvious place gets the wrong answer.

Start at Fitbit’s own legal page and the browser is sent to a Google support article headed Fitbit Limited Warranty, stamped “Last update: 5 July 2023”. It gives new products “a period of one (1) year from the date of purchase”, rising to “two (2) years” only if “you reside in the European Economic Area (EEA) and you purchased your Fitbit product in the EEA”, with refurbished units at “ninety (90) days”. It is “valid only in the jurisdictions where the Products are sold by Fitbit itself”, governed by “the laws of the State of California, USA”, and still signposts “EC Directive 99/44”. The UK is not mentioned once. Buried in it is the line that rescues the reader: “If you purchased your Fitbit device on or after 11 July 2023”, go to the Google Hardware Warranty Center instead.

Follow that and there are two more. One is headed as the Google Consumer Hardware Limited Warranty for the UK, EEA (except France) and Switzerland, gives “two years from the date of original purchase by you anywhere in the UK, EEA (except France) or Switzerland”, and sets out statutory periods alongside it — six years from delivery in Ireland, two years in Italy with two months to notify a defect, two years in Belgium. That is the one that applies. The other, which a search is just as likely to surface, states flatly that “This Limited Warranty is only valid and enforceable in the EEA and Switzerland”, covers something it calls the “Phone”, and is given by “Google Inc.” rather than Google LLC. Meanwhile the Google Store sales terms take a third line again, saying the limited warranty applies to buyers “in the EEA (except France), UK or Switzerland, except as otherwise stated in the limited warranty”.

None of this changes a UK buyer’s position against the retailer, which comes from the Consumer Rights Act 2015 and not from any manufacturer promise. It does mean the warranty paperwork behind a £219.99 watch takes four pages to resolve, and the first page a Fitbit owner lands on gives the wrong number.

An Irish seller, English courts and 14 days

The Google Store sales terms for the UK name the seller plainly: “Google Commerce Limited whose principal place of business is at Gordon House, Barrow Street, Dublin 4, Ireland”, company number IE512080. For a resident of the United Kingdom the terms are “governed by English law” and disputes go to the English courts, with Scottish and Northern Irish residents able to use their own.

The withdrawal right is the statutory one and Google does not trim it. A buyer may cancel “within 14 days after delivery of the item”, Google says it “will bear the direct cost of returning the Device” unless it states otherwise, reimbursement comes “not later than 14 days from the day on which we are informed about your decision to withdraw”, and the only deduction is for “diminished value of the Device resulting from the handling” beyond establishing its “nature, characteristics and functioning”. On a device you have had strapped to your wrist for a fortnight, that last clause is the one that matters, and Google has written it in the customer’s favour by paying the postage.

£7.99 a month, and what it gates

Every Fitbit on sale ships with three months of Google Health Premium, which Google prices at “Starting at £7.99/month” on its UK store page and describes as “All Google Health features, plus a personal health coach built with Gemini”. That is £95.88 a year, and £191.76 across the two years of the hardware guarantee — £11.77 more than the Versa 4 itself costs. On the £84.99 Fitbit Air the subscription overtakes the price of the device in its eleventh paid month, at £87.89.

There is no UK annual price published anywhere. Google’s own announcement of the coach gives the United States “$9.99 per month or $99 per year”, which is $20.88 off twelve monthly payments, a little over 17%. A UK buyer gets the monthly rate and nothing else, and the launch material carries the qualifier “In select international markets” without naming them. The promotional terms state the trial “Offer ends 05/26/27”, is for “New and returning users only; 1 trial per customer and not transferable”, and “Automatically renews for $9.99/mo after trial”. There is also a trap in the small print worth knowing: if a device comes with a trial and you already subscribe, “you must cancel your Premium subscription in order to be able to activate the trial”.

What the money buys is the part that reads awkwardly. Google launched its Health Guardian features on 24 September 2026 and said the tools “will be included free with Pixel Watch 3, 4, and 5 devices”, while “Fitbit Air users will be able to see their insulin resistance and blood pressure trends” only “with a Google Health Premium subscription later this year”. The sensors are on the wrist either way. Whether you pay £7.99 a month to read what they produce depends on which of Google’s two wearable brands you bought.

What the footnotes do to a blood pressure trend

“Track advanced wellness metrics like blood pressure trends and insulin resistance levels” is a striking line to find on a £84.99 fitness band, and Google’s own footnote takes most of it back. The Health Guardian announcement says the blood pressure trends, insulin resistance trends, sleep breathing quality and high and low heart rate alerts “are intended for general wellness and informational purposes only” and are “not intended to diagnose, treat, cure, or prevent any medical condition, or substitute for professional medical advice”. They “are not a prescreener for diabetes, hypertension, or sleep apnea respectively”, “do not provide real-time clinical readings”, “should not be used to adjust medications or treatment plans” and should not be “used by individuals who are pregnant”.

The delivery mechanics matter as much as the disclaimer, and they are in the same footnote. “Blood pressure and insulin resistance trend insights are delivered on the first of every month, as long as the user has a minimum of 7 days in a month for insulin resistance and at least 5 consecutive days in a week for blood pressure”. So this is not a reading you can take when something feels wrong. It is a monthly report card that fails to arrive at all if you took the band off for a few nights. Google even renames the features where regulators take a harder line, calling them “Vascular Stress” and “metabolic stress trends” in Japan and Mexico.

Two of these outputs are plainly health data even though a step count is not, and the Information Commissioner’s Office draws the line in exactly those terms. Its guidance says “Information from body-worn devices, such as fitness trackers, isn’t necessarily health data”, because step counts “doesn’t itself reveal anything about a person’s health status”, and then: “This information is only health data if it reveals something about a person’s health status. This might be if a heart rate is recorded, or if a device records BMI scores”. Organisations “should take more care with this type of information, especially if you’re using it to make a specific inference about a health condition”. An insulin resistance trend is a specific inference about a health condition, which puts it in one of the nine special categories the UK GDPR singles out for extra protection — alongside genetic data, biometric data used for identification, and data about sex life or sexual orientation.

One Health Guardian feature is held back. Breathing Emergency Detection reached only “select European countries” on Pixel Watch 4 and 5, with the footnote recording that it “has not been cleared or evaluated by the FDA” but “has been CE marked in the EU” and “is available to users in certain European markets”. Those markets are not listed, and the United Kingdom is not named on the announcement at all.

The one heart feature a regulator has actually signed off

Against all that, the ECG app is the opposite kind of claim and it is the strongest thing on a Fitbit. Google lists it on the Sense 2, the Sense, the Charge 6 and the Charge 5, and the United Kingdom is on its published country list for those devices — which is more than can be said for the blood pressure trend. The support page is careful in the way regulated features tend to be: the app “can’t detect all heart conditions” and “Only a doctor can diagnose AFib, but the results of the assessment can let you know if your heart rhythm has signs of the condition”. The sentence that explains the whole pattern is the last one: “Additional countries will be added as regulatory clearance is obtained”.

That is the difference between an assessed feature and a wellness feature, and it is visible in the price list. The £219.99 Sense 2 and the £139.99 Charge 6 can run the ECG app. The £179.99 Versa 4 offers only “Irregular Heart Rhythm Notifications”, which watch the optical pulse sensor in the background rather than taking a reading on demand. The Fitbit Edge does the same thing, described as monitoring “your heart’s rhythm while you’re still or sleeping to detect signs of atrial fibrillation (AFib)”. A buyer choosing between the Versa 4 and the Charge 6 is paying £40 more for the one that cannot do the regulated thing.

The ads promise, and an interface the Commission put in writing

Google bought Fitbit with conditions attached, and they are public. The European Commission cleared Case M.9660 Google/Fitbit on 17 December 2020, decision C(2020) 9105 final, subject to three commitments. The Ads Commitment is that “Google will not use for Google Ads the health and wellness data collected from wrist-worn wearable devices”, with that data held in a separate data silo and users given an effective choice about other Google services. The Web API Access Commitment is that “Google will maintain access to users’ health and fitness data to software applications through the Fitbit Web API”. The Android APIs Commitment keeps the interfaces wearable makers need licensed free to Android manufacturers. “The duration of the commitments is ten years”, a trustee had to be appointed before the deal could close, and the Commission reserved the right to “extend the duration of the Ads Commitment by up to an additional ten years”. Margrethe Vestager’s line at the time was that the commitments would keep “the market for wearables and the nascent digital health space” open and competitive.

The Ads Commitment is written for “users in the EEA”, which has not included the United Kingdom since the end of 2020. Google deserves credit for what it does with that, because its own public statement carries no geographic limit at all: “Google committed to not use Fitbit users’ health and wellness data for Google Ads”, and “The Fitbit app is now Google Health, and we continue to keep this commitment”. The same page promises that personal information “is only shared with your consent (except for select cases, like for legal reasons)”, that transmission between devices and servers “is always encrypted”, and that opt-in research data includes none of your “name, email, or other information that directly identifies you”. A UK owner’s protection here is a voluntary corporate promise rather than a binding remedy, and a promise freely given is still worth having.

The second commitment is a harder case. The Fitbit developer site now states that “Support for the legacy Fitbit Web API ends on September 30, 2026” and that “On October 30, 2026, the Fitbit Web API will be turned off”, with developers told to migrate to the Google Health API. The interface the Commission named in a ten-year commitment was switched off two weeks ago, inside the sixth year of that commitment. Whether the Google Health API is treated as satisfying the Web API Access Commitment is not stated on the Commission’s pages or on Google’s, so it needs confirming rather than assuming either way. For an owner, the practical question is narrower: a third-party app that has read your Fitbit data for years has had to be rewritten to keep doing it.

Breakage, loss, and an excess that is not published

Google sells a protection plan alongside the device and it is cheap on paper: Pixel Care+ at £15 for two years of coverage on the Inspire 3 and £24 on the Charge 6, the Versa 4 and the Sense 2. On a £139.99 Charge 6 that is a little over 17% of the price; on the £219.99 Sense 2 it is under 11%.

Read the UK terms and two Fitbit-specific lines stand out. The first is that “Fitbit devices, Pixel tablets and Pixel watches, are not eligible for repair” and are replaced instead, and that the priority support benefit excludes Fitbit devices outright. The second follows from it. The terms say the “£0 excess only applies to cracked screen (front and back) repairs” and that “All other claims will be subject to a higher excess, as detailed in your Welcome Pack”. A Fitbit cannot be repaired, so no Fitbit claim can ever be a £0 one, and the figure that will actually be charged is in a document the buyer only sees after paying. That is the single most useful number on the plan and it is not published before purchase.

The rest of the terms are reasonable and worth knowing. Accidental damage claims are “Unlimited”; loss and theft are capped at “3 claims in any 12-month rolling period”. A monthly policy “renews automatically for the next 59 months after which we’ll cancel your policy”. You may “cancel within the first 30 days of cover” for a full refund if you have not claimed, and after that cover ends immediately with a pro rata refund. The risk is carried by WDP Insurance Limited, Gibraltar company number 115687 at 5/5 Crutchett’s Ramp, GX11 1AA, “authorised and regulated by the Gibraltar Financial Services Commission”, and administered by Asurion Europe Limited, FCA firm reference 502545, company number 6568029, at Vantage London, Great West Road, Brentford TW8 9AG. A Gibraltar insurer is perfectly normal in this market, but it is not the same thing as a UK-authorised one and the buyer is entitled to know which it is.

What the public registers show, and what people are actually buying one for

The safety record is clean enough to say so. A search of the government’s product safety alerts, reports and recalls register for Fitbit on 13 November 2026 returns two entries, both historic: the Ionic smartwatch recall, reference 2203-0041, dated 4 March 2022, and a product safety report on the Sense and Versa 3, reference 2509-0315, dated 20 January 2025. Nothing on the current range. The Advertising Standards Authority’s rulings index returns one formal ruling on a search for Fitbit and it is against a newspaper publisher, Associated Newspapers Ltd trading as MailOnline, on 21 December 2022, not against Fitbit or Google. Two Google UK cases appear as informally resolved, on 11 September 2024 and 13 December 2023. No ratings agency scores a fitness tracker brand as such, so there is no independent score to quote here either way.

The market these devices sell into is better documented than the devices. Sport England’s Active Lives Adult Survey, published 23 April 2026 and covering November 2024 to November 2025, found 64.6% of adults in England — 30.9 million people — meeting the Chief Medical Officers’ activity guidelines, an increase of 859,000 on the previous twelve months and up 0.7% on 2023-24. At the other end, 24.7%, or 11.8 million adults, do less than an average of 30 minutes of activity a week, down 0.9% since 2015-16. A £84.99 band is bought by people on both sides of that line, and the figure that should decide the purchase is not the step count but how long the thing will keep being supported.

Figures were taken from each provider's own published terms on 13 November 2026. Variable rates can change at any time — confirm the current rate with the provider before applying.